手机租赁新兴 “国美租租”深受年轻群体青睐

　　消费者咨询“国美租租”业务
　　中新网12月15日电 面对手机厂商新机频频发布，消费者眼花缭乱“荷包”紧。为此，热衷新技术新产品的年轻消费群体开始逐渐接受和采纳“国美租租”手机租赁业务。
　　31年的新国美，卖手机，也能租手机。据悉，参加手机租赁计划的消费者可在“国美租租”系统上进行信用审核，审核通过后签订手机租赁协议，通过金融平台缴纳租金后立即使用，直到租赁期满归还即可。租约期满后，消费者可补足差额购买该机，也可选择换新机继续续租。目前，“国美租租”已涵盖苹果、华为、荣耀、三星、vivo、OPPO、小米、魅族8大手机主流品牌，涉及17个型号近60款产品。“国美租租”微信公众号累计关注近6万人。
　　据国美大数据统计发现，消费者苹果手机更换频次为17个月，安卓手机更换频次为12个月，而消费的痛点是换新频率高、资金压力大。“国美租租”其业务最大的特点是无抵押模式，消费者不需要付任何押金或者冻结额度，只需每月支付较少的租金，即可获得心仪的产品，大大缓解了消费者手机换新的压力。
　　“国美租租”手机租赁业务的推出，是整个零售行业首次尝试手机租赁业务，也是国美在“家·生活”战略下指导下敏锐把握消费需求、解决消费痛点的全新尝试。国美期望通过手机租赁形成循环消费，让消费者可以灵活配置消费资产。对于消费者关心的手机回收问题，“国美管家”通过与“爱回收”的合作，形成“租赁—清洗—维修—回收—再次租赁”的消费闭环，实现资源循环利用。
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