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 红标极寒 中新网12月11日电 始创于1976的波司登集团，从最初仅有8台缝纫机的常熟白茆公社山泾村缝纫组，踏上艰苦卓绝的创业之路。历经四十余年筚路蓝缕的奋斗，成长为全国规模最大、技术领先的以羽绒服为主营业务的多品牌综合服装运营商。
波司登41年来的成功之道，可谓：“紧握时代脉搏，锐意改革创新”。坚持创新是波司登发展的源动力，上世纪90年代至今的二十多年中，波司登在激烈的市场竞争中始终保持领先，这是通过紧扣市场需求的脉搏，不断进行改革和创新来实现的。从臃肿的面包服，到轻薄的羽衣;从单调的颜色单一的款式，到时尚靓丽的时装风范;波司登多次引领行业发展的变革潮流，让羽绒服突破原本单一的保暖产品定位，成长为中国冬装市场充满活力的主打品类。比如，选用防泼水面料，实现水珠自动反弹的功能;选用蓄热升温的里料，试验体感温度3-5℃的提升;引入生态抗菌羽绒，推出抗菌羽绒系列新品;设计智能穿戴羽绒服，引领消费潮流。
精益求精的“工匠精神”是波司登品牌的基因，更是波司登一心做好产品的品牌使命的体现。实现抵御零下数十度极寒环境是羽绒服领域的新的高峰，之前国内在这一领域还是盲区一片。波司登以坚忍不懈的“工匠精神”，研发出极寒系列羽绒服，实现了国内在这一领域的突破，勇攀行业发展高峰。极寒系列之所以可以抵御极寒，是因为七大科技创新的运用。其一是毛面宽达16cm的高定貉子毛领，绒毛厚实、毛峰凌厉，在寒冷环境中可给予头部温暖防护;其二是高品质白鹅绒，含绒量高达90%，蓬松度超过800，不仅温暖加倍，还能持续保暖;其三是高密高织抗寒面料，不仅能避免跑绒，还能有效防风;其四是全新升级的锁绒工艺，内双层、外双层四层面料防护，可解决出行在外的各种漏绒、渗绒问题;此外音乐耳机穿孔、双重防风门襟、防风拉链等设计，更增加了出行的便捷性。
一系列的科技创新和设计创新，成就了极寒系列这一国内首款重量级创新防寒服，也实现了波司登品牌在行业领域的重要突破。更为可喜的是，同时带来了中国羽绒服市场架构的改变，是国产品牌迈向世界的过程中至关重要的一步。
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